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Well it's announcement time. We are in the process of partnering with Microsoftbookstore.com to form the Developer Book Club, formerly known as .NET Book Club. With this name change comes a reformation of the club itself. An online forum community for books is a utopia, but only brings advantages to participants, and they were few and far between. Instead, we are focusing on the message. We want to have the authors interact with the community about the book. We will have a monthly webcast for the featured book of the month with the author. MSDN Webcast is generously hosting these for us, and I hope you will join us. The webcast will be made up of three sections. The first, John Alexander and I will interview the author about topics that will help you understand the author further beyond the words written. We will discuss the relative topics of the book and try to keep the banter down to a minimum. After this, the author will hold a 30-45 minute session on the topics of the book and so you some demos pulled out of the book. Then finally, you will be able to interact with the author for a Q&A session. These webcast will be on-demand available so if you can't attend live, you can still download them later. Are you as excited about this as I am? I hope so.

The first webcast is next week with Bill Evjen, discussing his book: ASP.NET 2.0 The Beta Preview. The date is Tuesday the 14th and we will start at 8:00 AM PST. I know it is a little early for you west coast folks, but just in time for lunch on the east coast. Let me know what you think of the concept and I hope to see you there!

Posted on Friday, December 10, 2004 9:05 PM .NET | Back to top


Comments on this post: First Developer Book Club Webcast

# re: First Developer Book Club Webcast
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I think the concept is good just as I thought the concept of the online community was a good idea.

The reality, however, is that you are working with a very niche market - book lovers who have read or are interested in reading a particular book, and in the case of an ASP.NET 2.0 book, are interested in learning about something still in beta. Given that the best part of attending the webcast live is the *live participation* in the Q&A, these readers will also have to be available at 8am PST.

You may get better attendance if you post *details* of the webcast upfront so that attendees will have a better understanding of what they will learn / take away from the presentation. Post the questions you and John are planning to ask the author as well as the intended demos ahead of time. Get feedback from potential attendees as to what questions they would like to hear answers to as well as demos they would like to see per the book. Not only will the attendees feel empowered and get more from the webcast, but Bill will already know what is in front of him and be able to prepare his answers and demos more wisely and more in-depth. It may be "too late" to do all this for this webcast, but I think this would be wise for future webcasts.

Best of luck.
Left by David Hayden on Dec 11, 2004 9:01 AM

# re: First Developer Book Club Webcast
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I disagree that it is a niche market. How many books do you have on your desk? How many of them do you regret purchasing? For me, it is over half for sure. If I had a medium to listen to the author talk about their books, I would probably make more informed purchases and get the ask the questions I need to ensure this is the right book for me.
Left by Jeff Julian on Dec 11, 2004 10:44 AM

# re: First Developer Book Club Webcast
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Let me clarify my use of the word niche.

I am not saying that having webcasts by authors discussing their books is a niche market and not a good idea. I purchase and read many books and many times I wish I had a better feel of a book before a purchase.

What is niche is the audience for that particular book on that particular day and no good idea as to what the interview and demos will discuss / describe because the webcast description and post here is vague.

The goal of my response was to offer some suggestions to help you in your endeavors, which I think are good, not to suggest this is a bad idea. Given your post here and the description of the webcast, however, I don't feel compelled to join the webcast.

My suggestion is only to provide a little better upfront marketing about the webcast details / agenda / descriptions of demos / what one will learn in the book (and webcast) and perhaps obtain community input before the webcast. I realize this is the first one, so I am not suggesting you weren't planning on doing this in the future either.

Again, best of luck! I look forward to seeing some webcasts about books I am considering buying in the future :)
Left by David Hayden on Dec 11, 2004 11:13 AM

# re: First Developer Book Club Webcast
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I got ya and totally agree. This event was suppose to be marketed a lot better, but with the partnership agreements and get everyone together with the holiday, it didn't happen. You will see a lot more from MSDN Webcast and the book club in the way of marketing and I will definitely include your ideas on topics discussed. Thanks for your input.
Left by Jeff Julian on Dec 11, 2004 11:23 AM

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