Yesterday I had a brush with multi-channel digital marketing that worked. Here is the story. To set the stage, we have to go back a few months when replaced my aging laptop with a new Mac and migrated my Windows operating system on to Parallels. Once the migration was complete an offer was presented to me. It was a trial for anti-virus or maybe anti-spyware software with a name that began with a K and seemed foreign to me. I declined. Now jumping ahead to yesterday, I was watching TV and I recognized ......